Pasadena based Phoenix Decorating Company, co-founded by Bill Lofthouse, has been in the float-building business since 1956! Today, company President, Chris Lofhouse operates the “family-own” business, and who better to oversee a creative float decorating team, than a guy who has grown up in it?
The Lancer Radio Pasadena Rose Parade producing crew takes a brief walking-tour of this year’s contending floats with the Phoenix Decorating Company as part of the pre-show Parade Coverage, only on Lancer Radio!