Six of the floats In the Rose Parade® are created by noncommercial organizations, called “self-builts”.
How do these groups fund their floats, which can start at $250,000 when built commercially? And, how do the “self-builts” get their creations built on a tight deadline and win awards, consistently, with an all-volunteer staff?
Lancer Radio reporter Dot Cannon explores the process of creating these six noncommercial entries in her ongoing series, “Six Facets of Creativity.” Here, she talks with members of the Burbank Tournament of Roses Association.